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Sarah Robinson, Founder and CEO

Sarah founded Preconceive to provide one-stop resource for hopeful, expecting and new parents. Everyone needs a safe and trusted network to help get through the ups, downs and midnight questions. 

Prior to founding Preconceive Sarah began her career with a focus on marketing, brand strategy and communication at the corporate headquarters of Estee Lauder, and later MAC Cosmetics.  In 2009 she was part of the founding team of MADE Fashion Week.  Her passion is leveraging experiential marketing to build strong brands.  

While pursuing her MBA at Columbia Business School, she decided to start Preconceive.  After seeing multiple friends and family members go through fertility treatments, pregnancy, and the first years of parenthood, and then going through IVF herself to have her first son she knew first hand the need for experts to guide you through each stage.  There were many late night phone calls to co-founder Dr. Martha Noel!

Originally from Connecticut, Sarah lives in Manhattan with her husband Daniel, her newborn son, and puppy Wallace.


Sara Levin, Business Development

Sara has always been an advocate for women's health.  She started volunteering at Planned Parenthood in high school and wrote her undergrad thesis about reducing teen pregnancy through sexual education and empowerment.  Sara spent almost a decade working in healthcare strategy and benefits consulting at KPMG.  Additionally, she gained healthcare industry experience in a variety of roles at Planned Parenthood Federation, Anthem, and salauno.  Sara received her BA from the University of Pennsylvania where she majored in Health and Societies and her MBA from Columbia Business School.  

Dr. Martha Noel, Medical Director

Martha is a board-certified OB/GYN and a board eligible Reproductive Endocrinologist at the University of California, San Francisco. Martha graduated from Weill Cornell Medical School, completed her OB/GYN residency at New York Presbyterian Hospital - Weill Cornell, and her fellowship in Reproductive Endocrinology and Infertility at UCSF. In her years of experience taking care of women at all stages of family building, she has seen the need for additional patient education and support beyond what is provided in a typical office visit and is passionate about bringing a new level of care to women's health. Martha lives in San Francisco with her husband Jesse, and son James.

Sheila Pande, MPH, Health Operations

Sheila has a passion for innovation in women's health. She completed her Masters in Public Health from Columbia University, where she specialized in maternal and child health program creation, management and evaluation, with an emphasis in mental health programming and research. Prior to joining Preconceive, Sheila worked with the American Red Cross in Southern California, children's public health in rural Honduras and Dominican Republic, and public mental health in metropolitan Brazil. Sheila is a proud Texan, a UT alumna (Hook'em!) and an active member of Planned Parenthood NYC's Activist Council. In her free time you can find her curled up with a good book.

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Maryanne Williams Pitman, Clinical Industry Advisor

Maryanne is our industry guru. She has a combined 27 years of administrative and clinical nursing experience at Weill Cornell Medical College, Mt. Sinai Medical Center, and NYU Langone Medical Center, with vast experience in fertility and reproductive medicine, obstetrics and gynecology, and labor and delivery. Maryanne has been honored by multiple American fertility associations, published an array of articles in reproductive medicine, and has been named “Woman of the Year” by Resolve NYC. In addition to her dedication to women’s health, she regularly arrives at the office with her amazing German chocolate cake.